The Google Panda update has brought about some changes in the way SEO is conducted and it might be important that you make changes to your plans. Indeed there are some sites that have witnessed a drop in the amount of visitors while some other sites have benefited from the changes. In this article I will be providing 4 SEO tips that might be relevant after the recent Google Panda update.
If you are an experienced SEO person you will already know that unique content is really important when it comes to ranking. But with the Panda update this has been taken to another level altogether. For instance you will want to pay special attention to duplicate pages that are automatically generated by some CMS. This is why it might be important that you update to the latest version of your CMS software. If it is a custom made one make sure that you get in touch with your web designer to find out whether it complies with the latest Google requirement.
Ads ratio to content
One of the objectives of the Google Panda update is to present only useful sites to the user and this is why it tends to eliminate MFA (Made for Adsense) sites from the ranking page. For this reason it might be important that you reduce the amount of ads on your site so as to prevent the Panda slap. If you are using Google AdSense this could be a blessing in disguise since your earning per click can go up.
Become an authority
Forget about your 5 pages website that you were building to make a few bucks off AdSense. †As said before, the Panda update tends to penalize MFA site and this is why it might be important that you avoid this. Just make sure that you add some content regularly to make sure that your site remains at all-time useful for visitors. In other words become an authority on the subject.
Social Media engagement
The Google Panda update tends to place a lot of focus on the amount of time your site is shared on social media site such as Twitter and Facebook. We all know that big brands have all benefited from this update and one way that you could build your reputation is by making sure that there is some form of engagement on your site. It might be important that you install some buttons on your site in order to facilitate the sharing among various social media site.
The Google Panda update has brought about some important changes to the way SEO is conducted on your site. The sooner you make the adjustments to your site the quicker your site might recover and the higher your site may rank in the SERP.
Image from Wickedreport.