This is a guest post by Corry Cummings. If you want to guest post on this blog, check out the guidelines here.
While there are many successful bloggers that practice their craft simply as a hobby, the majority of bloggers would love the opportunity to turn their passion into a lucrative career. Many have tried and failed. However, it is not very difficult provided that you are patient, hardworking and know how to design a blog that will turn a profit. Although the process can be complicated, there are essentially 4 steps to monetizing your blog with your content.
1. Do Your Keyword Research
Once you have chosen the subject of your blog, you need to do a little bit of research to find out what people are searching for. You might find out that you have your work cut out for you with a great deal of competition. On the other hand, you might find that you have found a great niche topic that a lot of people are searching for but there is little to no information available. Choose the top 10 keywords that people search for in your topic area and use those to formulate your first 10 blog posts.
You need to immediately target the most popular keywords related to your subject. Even if they are very competitive phrases, you need to cover the basics of your blog before you move in to the focus areas.
2. Create Content That is Valuable to Your Readers
Once you have chosen the top 10 keywords, begin thinking about how you can create content that will be valuable to readers. In other words, try to brainstorm how you can make each of your posts solve a problem or answer a question. Not only do you need to quickly establish yourself as an authority, you need to make sure that your first readers think of you as being a good resource for their favorite subject.
3. Remember the Fundamentals of Search Engine Optimization
Be sure that you do not forget the fundamentals of search engine optimization, especially when you first start your blog. You will need all the help that you can get to draw attention to your blog from search engines. However, you need to have a healthy balance between content designed to please the search engines and content designed to please your readers. Don’t overdo your search engine optimization. Making sure that the keyword phrase is in the beginning, end and most paragraphs is usually more than enough.
4. Choose Targeted Advertisements and Affiliates
If you are going to use content to promote a product or service, make sure it is a product or service that your readers are likely to take advantage of. They need to be items that your readers will want to buy from you. For example, if you are writing a blog about show dogs and choose to attempt to market basic dog food, remember how unlikely your customers will be willing to order it from you unless you are one of the few sources. With this example, the conversion blockers for orders are likely widespread availability and high shipping costs due to the weight of the food. Identify these conversion blockers and attempt to squash or spin them. If you cannot, it may to time to consider more appropriate affiliates.
Additional to what is above, you may want to consider using an article writing service to keep your blogs fresh. This will allow you to focus your time and energy on marketing your blog and keeping up with other blogs. You can spend more time networking and commenting on your own blog posts as well as other blogger’s posts.
About Author :
Corry Cummings is the owner of ContentCustoms. He shares everything about writing skills such as article marketing, content creation, SEO copywriting and etc.