There are many ways to make money online, one of them is to build micro niche blog and make money from pay per click advertisement or selling affiliate product, it seems that building niche blog and make money is very popular these days. In order to earn hardcore cash from niche blogging, all you need is organic traffic from Google search engine, only organic traffic will click your Adsense ads, only traffic from Google search engine will buy the affiliate products that you recommend.
The most essential step to build a niche blog that drives organic traffic is to do keyword research, you have to follow the right method to do your keyword research. Choosing the right keyword is the key, if you choose the wrong keyword and your blog will be hardly to get organic traffic from Google search engine.
Recently a regular reader of mine, Sachin Bisaani asked me a question about how to do keyword research by using the Google Adwords Keyword Tool, so I take this opportunity to share my experiences and knowledge on how I do the keyword research for my micro niche blogs. In fact, I didn’t use Google Adwords Keyword Tool to do my keyword research for quite a few months, currently I’m using Micro Niche Finder which provides more information for the keyword that I search. Anyway, I’ll be sharing how I did the keyword research in the past by using Google Adwords Keyword Tool.
7 Steps To Do Keyword Research
Let’s take the example keyword “Interior Design” that Sachin Bisaani asked me in the email. Let’s begin!
1) First Step
First I’ll type the keyword “Interior Design” in Google Adwords Keyword Tool and get the result. I would like to explain in rough about the categories that shown in the result.
Keywords : It shows the keyword that you asked for and some other suggestion related keyword phases.
Estimated Average CPC : It shows the estimated cost-per-click that the advertisers are bidding for. Usually it’s only for the ranking position 1-3.
Advertiser Competition : It shows the number of advertisers bidding on the keyword.
Local Search Volume : It shows the estimated search volume in your local.
Global Monthly Search Volume : It shows the estimated search volume in all countries.
2) Second Step
So now we get the result for the keyword “interior design”, the keyword “interior design” has 165,000 searches in local and 450,000 searches in global. It shows $2.92 as the estimated average cost-per-click as well. From the result, the number of searches for the keyword “interior design” is huge and you’re going to receive huge organic traffic from Google search engine if you rank in the first three spot. Not yet, the keyword research is still going on, move to step #3.
3) Third Step
You’ve gotten the information for the keyword “interior design”, now you want to know the competition of the keyword. Search “Interior Design” in Google.com and check out the result. It shows 72,700,000 competitors in the result, it means the competition is very serious and you’re hardly to rank well with this keyword.
So you have to pick another longer keyword, we call it long tail keyword, but try to pick a keyword which is not more than 3 keyword phases because from my experiences, most of the micro niche site which rank 4 keyword phases and above are not able to rank well in the search engine, or I can say the sites are not listed in the first 10 pages.
4) Forth Step
Since the keyword “interior design” is hardly to rank well due to high competition, so I try to pick another longer keyword with 3 keyword phases and repeat the step #3. I choose the keyword “interior decorating design” for my analysis.
The result shows 1,900 searches in local and 2,900 searches in global. The estimated average cost-per-click shows $1.81. Comparing with the keyword “interior design”, the number of searches has a big gap, but it doesn’t matter. Let’s check the competition in Google.com.
There is only 9,930,000 competitors for the keyword “interior decorating design”, the competition is much more weaker than the keyword “interior design”. With that said, it’s more easier to rank well for the keyword “interior decorating design”. I don’t mean that this is the best keyword, but at least it’s much more better than the previous one, if you can get a keyword with the least competition then it’s better.
5) Fifth Step
Now you get a better option for the keyword “interior decorating design”, the next step is to check the domain availability for the exact keyword phase. I’ve gone through and checked the domain availability, the result shows InteriorDecoratingDesign.com is not available, but InteriorDecoratingDesign.net and InteriorDecoratingDesign.org are available.
6) Sixth Step
Since the domain InteriorDecoratingDesign.com is already acquired by someone else, then we have to check what’s the competitor doing and how’s his rank in Google.com. Google does put a little impact with the keyword in the domain for search engine ranking. I’ve gone through and checked the ranking for the InteriorDecoratingDesign.com, I can’t even see it in the first 10 pages. The InteriorDecoratingDesign.com is just a simple site and it doesn’t do enough search engine optimization. It’s a good sign for you because the site is not ranking well and you can beat it easily.
7) Seventh Step
You can now purchase the domain InteriorDecoratingDesign.net and start building your niche site!
Guidelines For Keyword Research
That would be better if you can follow the guidelines below while doing your keyword research, I always stick to this 3 requirements for my keyword research.
1) Number of Searches : 3,000 and above
2) Competition in Google.com : 100,000 and below
3) Domain Availability : .Com/.Net/.Org
In order to rank well for your niche site, you have to build as much one way dofollow backlinks as you can to improve your search engine ranking. You have to keep adding related content for you niche site and driving more traffic. When your niche site has decent traffic, then you can start monetizing your niche site, either with pay per click advertisement, affiliate program or etc.
As I told you earlier, I didn’t use Google Adwords Keyword Tool since last year and currently I’m using Micro Niche Finder for my keyword research. The only difference between Google Adwords Keyword Tool and Micro Niche Finder is the features of SOC (Strength Of Competition), it’s something that Google Adwords Keyword Tool doesn’t show. SOC tells you the competition of the keyword which is more accurate than the competition analysis in Google.com.
So I would definitely recommend you to purchase the Micro Niche Finder if you’re serious in make money online with micro niche sites. It costs you about $97 for 2 licenses, so you can get someone to share with you and it only cost $48.50 each, then you’ll get lifetime upgrades and support.
After the keyword research stage, then you probably need to know how to build a profitable niche blog.
How do you do your keyword research? Kindly leave a comment or two and tell us how do you think about the method above.