Many would say that the biggest Search Engine Optimization mistake is not using it but there are big mistakes that big companies make when employing its use. Every year companies spend billions in building up web sites, web site promotions, social media, and advertising. They’re also wasting tons by, proverbially, shooting themselves in the foot with SEO and site building approaches.
One of the aspects of doing business is cost cutting but sometimes cutting your budget for certain necessities can end up resulting in a Phrrhic victory. Seeing SEO as a one-time endeavor is like saying, “I don’t need food. I ate last month.” Any company, no matter the size, should be active online and always perusing advice and tips from professionals that will help them keep doing business. Search rankings are everything these days and if your ranking is suffering so will your results in business.
Many marketing industry leaders, like Neil Patel, have often underscored that one of the harshest realities of business is not using Search Engine Optimization for your venture. The second worst is not doing it properly and knowing the difference. Neil points out that there are two major different kinds of SEO. One is on-page optimization. This is easily done and manipulated. The other, and better approach, is off-site optimization. This is when you create content that is posted on another web site but provides links that direct users back to your page. This is key towards increasing your online profile and search ranking. It is by using these tactics that Patel has become so successful through KISSmetrics as well as his most recent venture that’s designed to help people learn to play poker. Just because you’re using SEO doesn’t mean you’re using it wisely and sometimes know the difference can make all of the difference.
Another one of the biggest mistakes when choosing your URL is when a company doesn’t canonicalize their site. If you’re not sure what this means it goes a little something like this. Let’s say you buy the domain, www.mywebsite.com. Canonicalizing is when you buy all of the variation of that name, like: www.mywebsite.com/, mywebsite.com, and mywebsite.com/. When you spend all of your money on promoting your site with SEO and other marketing approaches, you may not realize that you end up promoting four different sites. If you’re not sure if there are others using similar URL’s, go check. You may be giving someone free publicity while detracting from your own.
Saying you need SEO and good marketing is a bit of an understatement but it is really important. Yet, sometimes, not making common SEO mistakes like these are equally important. Follow some of these tips and get some professional help. You don’t have to spend your whole marketing budget on this but don’t risk losing out on lucrative online business by neglecting your businesses SEO needs.