We all know how SEO helps improve our visibility and generate traffic to our websites. Quality content keeps our readers hooked but without a solid SEO strategy it might take years before anybody even notices our writing. Content might be king but SEO tells people how to get there.
Link building is an integral part of SEO. Without a solid link building strategy achieving the top position in search results is definitely harder if not impossible. So how do you build links to your website? There are two schools of thought here. Some contend that building hundreds of links through link farms and article submissions is the way to go. And the other which focuses on quality link building.
Writing Guest Posts
Simply one of the best ways of getting quality back links, guest posting has been considered an essential linking technique for many SEO experts. Similar to article submissions, guest posting is one of the most difficult link building strategies to execute.
The benefits of guest posting goes beyond the realm of SEO. Other advantages include the opportunity to interact with fellow bloggers and establish yourself as an expert in your niche. Below are simple steps to get you started at guest posting.
- Find blog sites similar to your niche
- Choose high quality blogs or those with high PR
- Submit your best blog posts
- Engage in the community
- Create an author bio that contains your target keyword with your link
Building quality links to your blog could easily be done by submitting these to social bookmarking sites. Popular sites include StumbleUpon, Reddit and Digg. These sites are regularly crawled by Google’s search engines making it a good place to build links.
These websites have high PR and are often visited by search engine spiders. This makes links created on these sites highly valuable.
Blogging directories and communities are the social networking sites for bloggers. Some of the top blog sites are located in these directories and share their latest post with fellow bloggers and readers. These sites are great for getting targeted traffic to your blog and could supply you with much needed juice.
Posting on Top Forums
A link building technique that people often forget is targeting forums. High traffic forums provide us with an easy method of getting links. Why bother spending hours creating a single article for an article submission site when you could get a link by posting a few words or starting a discussion.
However, some forums require a certain number of postings before you could get a link on your signature or forum post. Some good sites include Yahoo Answers or Google Forums.
Similar to forum posting, blog commenting gives you the opportunity to get high quality links by providing meaningful content and insight to blog posts. The quality of the links you get from these is directly associated with the blogs PR. Try to focus your efforts in targeting high quality sites to improve.
Quality and Quantity
There are two schools of thought when it comes to link building. Some contend that quantity has its own quality and submitting to link farms and article submission sites is the quickest way to build up your links. But after Google’s latest updates, the quality of links thru these methods have been severely downgraded. Quality has a price and the cost of getting quality links is the time spent on each of these.