This article is guested post by Ric.
Article marketing is widely used by many internet marketers who are trying to promote their blogs, sites, or products. It’s an effectiveness way to promote your blog if you know how to do it correctly, also it increases strong one-way backlinks to your blog as well.
You have probably heard of article marketing, but if you haven’t this is a method being used that’s FREE and is widely used for many different reasons.
Lets look at a few:
i) It’s Free
ii) Get Backlinks
iii) Your Articles Can Get Published In A Variety Of Sites
iv) You Get Targeted Traffic
v) You Can Build You Brand/Authority Over Time
vi) You Only Have To Write An Article Between 250 and 500 Words To Be Effective
Some people just like to write and use article directories to share information. Others like to practice and improve their writing using these sources, and others use article directories to market, you can do all three.
Image Credit : Linda Cronin
With So Many Article Being Published How Do I Get Noticed?
It all starts with the title, you have about 5 seconds to grab a readers attention, if your successful then comes step #2. The first two lines of the first paragraph need to inform them they need to read more. Such as – “If your losing your hair, if the reflection from the sun off your head is causing people to squint, we have 2 tips that can solve this. Read on to find out what they are”.
If you can grasp this and master a few of these techniques I assure you, you will be in the top 20% of article marketers, that means 80% are behind you.
That’s Great, How Does This Make Me Money?
When you learn how to create the article body, then hopefully you have enticed the reader to look at your resource box. Here you want to guide them to action which means clicking the link over to your site. If they do this, you have accomplished two things:
1) Relationship – in a matter minutes you have formed some credibility, at least enough for them to visit your site.
2) Either Curiosity or Need – either one of these will give you a chance to show your products for sale and offer them a solution, we hope a sale too.
So, by taking a simple little article you have accomplished a whole lot when it comes to article marketing. You want to do the simple things like spell check and highlighting to make your article look good. This is a first impression document and if a reader sees to many misspelled words or finds it hard to follow, then you lost a potential customer. Thank goodness for spell check, I write for content first then spell check after. It’s an extra step, but it’s a step well worth the few moments it takes.
If you want to read up on some other Internet business subjects go to Starting An Internet Business, save some time and money. You can make money online and have fun, just start out right.
About Ric :
Ric is the owner of Starting An Internet Business, feel free to visit his blog and learn how to start your own internet business from a non-guru.
About Lee Ka Hoong
I see. Now I understand why there’s a lot of people promoting this article marketing. Nice tips. Thanks a lot!
I think article marketing is the most under used marketing strategy on the internet. When done right..It can be as effective, if not more than ppc marketing.
Lee,
I like what you said about the title of the article. It’s so true. We all do it. They say not to judge a book by its cover, but the sad truth is, a lot of people do. Thus, it is important to have a title that will attract readers almost instantaneously.
I noticed that you were promoting articles on E-zine… it seems to work well for you!
@Benjamin,
Yes Benjamin, I’m trying to do article marketing by writing and submitting the articles to EzineArticles, it did bring me quite a lot traffic too. Perhaps you can try to do the same to promote clickbank product and earn some money too.
I enjoyed it & found your tips simple, would you elaborate on the details of “first two lines of the first paragraph need to inform them they need to read more.”
Its simple to understand but difficult to execute. Its essential to have a clear workable & executable strategy in it.
thanks for convincing me to try article marketing. I got my first live article on them and already received 10 visitors a few hours after it was published.