We all know the importance of Comments. One of the basic advices that most bloggers give is to regularly comment on other blogs. It helps to build links to your blog as well as bring traffic. But one thing most bloggers out there do not know is it helps to market your blog too.
Those of you who see bringing in traffic and marketing as same, clearly have very little idea about marketing. To understand how to market your blog, you need to understand the true meaning of marketing. Marketing is the art of building relationship with your customer (for a blog reader) and creating an identity or brand. Getting traffic is the after effect of marketing.
4 Ways How To Market Your Blog With Comments
There are quite a few of different ways of marketing your blog and commenting being one of the easiest and less time taking method. Commenting is a very easy task and every human being has the urge to comment (give advice /criticize) at some point of time. Commenting as marketing method is quite effective. As I told you marketing is to build relationship and identity, so you should remember some basic points while using comments to market you blog.
Use your Own Name/Blog Name while commenting. You have two options here, either you can market you name or the blog name. Use a blog name only if it is unique and not generic. For example if you have blog called web traffic blog, I would advice to use your name instead. Web Traffic Blog is so general. But the choice is yours. Whatever name you use it on every blog that you leave comment. Be consistent with the name.- Use your best email. By best email I mean one of the emails that you use it daily. It would be better to use an email which has either your name/blog name in it. DON’T worry about sharing this email, no one is going to spam you.
- Link to a Landing Page. When you comment on a blog you are allowed to leave your website URL in it. Most of us use our blog URL. I would advice you to use a Landing Page instead. By landing page I do not mean a sales page. You need to create a new page in your blog specially built to market you blog. It can be welcome page where you tell about yourself, your blog and provide some info. You can also add you Feeds link or Newsletter form in it.
- Comment Properly. This the most important point. Read the post you are commenting on carefully. At least use 4-5 lines while commenting. Provide a quality comment.
The points above will help you build an identity of yours in the blog that you left a comment. Now you also need to build a relationship and make your identity stronger. For this your comment need to be catchy and useful. Here are some tips which will help you leave a better comment on any blog.
- If you know the blog niche quite well share your insights.
- If you do not agree with a point on a blog, counterattack the point.
- If you agree with a point, show your support and add something to it.
- If you do not understand something, ask counter questions.
- If you have nothing to say, wait for few comment to come in and then comment using their ideas a little.
I hope with all the above points in your mind you can market you blog very well with comments.
PS: If you are trying to build links through comments some of the above tips will be disadvantageous. So use the tips above only if you wish to market you blog.
About Author :
This is a guest post from Agent Deepak. Agent Deepak is the author of AgentDeepak, he writes about blogging and marketing related articles. Follow him on Twitter and Facebook.
About Lee Ka Hoong
Hi Lee,
I’ve always thought of commenting as a way to increase blog traffic and getting links.
I must admit that I never thought of it as marketing my blog but after reading your post it now seems so obvious to me. It goes hand in hand with the above.
I really don’t know what you mean by saying that some of the tips will be disadvantageous if you are trying to build links other than always using your name or the name of your blog.
I’d be interested if you could elaborate on that a bit more.
Vance
.-= Vance@Blog Traffic Increase´s last blog ..Get Blog Traffic Increase With Blog Comments =-.
Thanks Lee,
I hate those spammers that will only put “this site is good”. Anyway, I have been out of the net lately so I have not done any commenting until this post. :)
.-= Rian´s last blog ..Become an Online Freelance Writer – Real Internet Jobs =-.
Hmm… Did not have landing page yet. Do you have it?
.-= Jayce´s last blog ..How to hack Facebook account profile =-.
I really think that the main rule to follow when commenting is that if you really don’t have something to add, be silent. Do post “great article, I really like your site” just to get a link. The link isn’t as valuable as someone noticing a really great comment then clicking over to your site and possibly becoming a permanent reader.
.-= Keith´s last blog ..Do you Use Disqus Or Other Comment Sign In App? =-.
Definitely some good tips. One thing to consider is making sure your homepage has some elements of a landing page, such as including your top posts or categories in the sidebar, and making sure the main point of your blog is obvious when someone arrives to the homepage. That way, you can get the benefit of a landing page and building links to the homepage all while commenting.
.-= Kikolani´s last blog ..2010 Social Media Wishlist – New Features for Facebook, StumbleUpon, & Twitter =-.
I totally agree with making things as obvious as possible upon arrival, which is why I think starting off with a good tagline is essential.
I disagree with going out of your way to build links to the homepage though, you should be deep-linking as often as humanly possible, and that includes commenting
.-= Dennis Edell´s last blog ..Again – Pick My New Domain Names With A chance To Win $10! =-.
Does this mean that if i make a comment, I will get backlinks? I’m new to blogging and there is so much i don’t know
.-= ichiziro´s last blog ..My First Post – Make Money Online with No Money =-.
I have found that most of my new readers have come from comments on other blogs, so I find it very useful.
I don’t understand the rationale for deep-linking with the comments, however, and wish Dennis Edell would explain. Thanks.
.-= Kidgas´s last blog ..Patience Pays Off ($5 to be Exact) =-.
Absolutely Kidgas, and its real simple too.
As you know, all comment sections give you spaces for Name, Email, URL, or in some cases like this blog it’s called Website…it’s in that space that you should deep-link.
everyone is initially trained to enter their home page URL – http://www.mysite.com – when in reality, you can put in any page of your site you want – Hover over my name on this comment and you’ll see what I mean.
Most blog owners won’t, or shouldn’t, have a problem with this. You’re not spamming, you’re just entering a page other then home from your blog.
Make sense?
Be smart about it though, some bloggers, like myself, might consider it spamming if you decide to always put a link to a page promoting a product of some kind.
.-= Dennis Edell´s last blog ..PLEASE COMMENT – Have You EVER Used The Added Feature Of My Subscribe To Comments Plugin?? =-.
Yes it does, Dennis. Thanks much.
.-= Kidgas´s last blog ..Earnings Report for Q4 2009 =-.
Welcome. :)
.-= Dennis Edell´s last blog ..PLEASE COMMENT – Have You EVER Used The Added Feature Of My Subscribe To Comments Plugin?? =-.
Lee, thanks for these idea. I have been violating some of the points when it comes to blog commenting. I will try to incorporate them in any new blogs I start commenting on going forward.
.-= How to make quick money´s last blog ..Treasure Coach Review and Bonus =-.
I never thought of submitting a link to a landing page in my comments. Only recently, have I applied that idea to my Twitter profile in which I put a link to my About page. Interestingly, Darren Rowse from ProBlogger did the same thing on his Twitter profile, with the link opening to a page where he introduces himself to Twitter users. Thanks for the tip!
.-= Tony @LonePlacebo´s last blog ..Yet Another SEO Plugins for WordPress List =-.
Commenting on blogs also builds backlinks that can help your search engine rankings. So it is a good idea to use some keywords in your commenting name, but only where appropriate. Many blogs frown upon this practice and it can get your comments deleted.
You mention linking directly to a landing page, but this is often not possible. Many blogs only allow you to link to your homepage. So keep track of what different blogs accept.
I’d say most bloggers will accept name@kw
.-= Dennis Edell´s last blog ..Updates – Latest $10 Domain Winner, Latest Move News, and more. =-.
If you’re referring to what I said above, I said another blog page, not landing page…two very separate entities in my mind. ;)
.-= Dennis Edell´s last blog ..Updates – Latest $10 Domain Winner, Latest Move News, and more. =-.