How To Provide Value To Your Blog

This is a guest post by ZK. If you want to guest post on this blog, check out the guidelines here.

Will your next blog post be path breaking?

In the last few years the internet has seen a surge in the number of blogs, low entry barriers and a host of free blogging platforms have been the result of over saturation in almost all blogging niches.

Every single niche is getting more and more competitive and saturated making it difficult to come up with anything unique or path breaking.

Below are a few points that will help you to think before your next post:

Provide Value

Provide Value

Why do you read this blog? Obviously because you like the kind of content, right? And the niche fits you? But also because we provide value. So you need to provide value if you want to gain a bigger audience.

If your niche is small, then there will be other expectations than if it was a bigger niche. Of course I think the post quality is better in the blogging niche than in the “printing” niche or the “gardening” niche.

Small niches are very powerful, but it doesn’t mean if you have a small niche, that you should provide less value. If you keep the post level much higher than all your competitors then you are already a winner. No doubt. You just need to be better than the other blogs in your niche.

Offer Uniqueness

Have you seen content on a blog which you have seen another place before? If you have, you probably don’t trust the blogger that much as you did before.

You are losing a credibility point, if you are a little copy-cat. Just ask yourself “How would I have it, if someone was stealing my content?” You wouldn’t like that, would you?

It isn’t just the content that needs to be unique. There is : web design that needs to be unique, you need to have unique offers and promotions to keep your readers coming back for more.

Just think of things that haven’t been done before, or have been written before. It is easy to get up with something new, you just need to think.

Useful Content

Useful Content

People are thinking of usefulness in different ways. For example you wouldn’t find this blog useful, if you are looking for PHP tips. But you would find it useful if Marko comes up with a post on how you can “increase your readership by 100%”.

Where I am about to go is that I want you to focus on one niche, instead of two or three different niches for your blog. Of course you can write about ramblings and everything between heaven and earth and still be successful if you have the right audience.

Provide Humor

Fun? That’s just fun. Everybody loves to be entertained. It can be hard to make people laugh of a blog post, but you should try. I have tried many times to laugh of a post – and I just think that, it is an absolutely amazing gift to have. Have the ability of entertaining through text?

Are you capable of doing that? I know lots aren’t they are just plain boring. To spice up your content then you could add some words, you might not be so entertaining but still it gives some character to the text and makes it funnier to read.

Go to a blog that makes you laugh, what do they do to make you laugh?

Think Out of the Box Content

Think new, think creative. Stand out from the crowd.

An article doesn’t need to be totally new. You can write something that have been said before, but just give your own point of view. Your readers are looking for your view point on a certain subject.

Think of a completely fresh angle.

Build Expertise with Comments

You don’t have to reply to every single comment on your blog post, but some of the comments that you’ll receive can start off an interesting discussion on the blog post. Answering comments is a good way to build credibility.

Start a conversation with your comments.

About Author :
This guest post is written by ZK who offers blog coaching and consultation services, you can also follow him on Twitter.

Tagged as: Blog Branding, blogging tips