Knowing How To Sell Ad Space On Your Blog

There’s no shortage of people trying to get-rich-quick through online opportunities. The blogosphere is ablaze with individuals trying to turn a profit, but it doesn’t work in every instance. People start blogs for many reasons, but if you want to make money with your site, then you should consider some of the options. Probably the best way to go about generating an income from your blog is through the sales of ad space, but there are steps that are involved.

There are a few different options that you can consider when choosing to sell ad space. You can do banner ads or text links. Both have the same effect it’s just different packaging. Banner ads don’t really detract from the content, and they just usually hang on the top or side of a page. People can interact with them if they want. Text links are usually on the side or worked into an article or other various content that may appear on your site. Much of this probably sounds very familiar because you’ve seen all of these before. Basically, the idea is to get people to interact or view the ads, whether this is through online surveys or display ads. But before you can do that, you have to get followers.

You can’t just start a site and expect that marketing companies and advertisers are going to throw money at you. In order to get their attention, you have to first show that you can bring something to the table, and that something is all in the numbers. The more people you have coming to your site the more someone is going to pay you for your ad space. If you don’t generate any hits or have a decent user base, companies are not going to give you anything.

Determining pricing is done in a couple different ways, and there’s not single way that’s better than any other. One method is charging a flat rate per month regardless of how many hits the ads generate. Another method is by charging per one thousand impressions. This is determined by the number of times that a banner is displayed. This is usually reserved for those blogs that generate multiple thousand hits every single day. There are other payment options, but you’d have to work that out with any potential clients. Sometimes advertisers are just fine with you providing a link to their site, but other times they’ll want you to provide them with a custom link so they can keep track of the clicks that come in from your site.

If you already have several hundred or thousand hits every day, then you’ve already done most of the work. Once all of this is done, then you can talk with advertisers and set up a PayPal subscription so the billing is taken care of each month. Now this is considered income so you’ll have to define any money you receive as earnings so don’t think that it’s free money. If you want to advertise, but you don’t have the numbers necessary to make it worthwhile, then look into ways you can increase your online traffic. Selling ad space can be very lucrative; it just takes the right approach.

About Lee Ka Hoong

Lee is a part time blogger and he writes about blogging tips, make money online, search engine optimisation, affiliate marketing, traffic building and etc. He shares his adventure and experience on how to make money blogging with a blog.


  1. You are absolutely right Lee. Selling ad space can be lucrative!

  2. Hey Lee, nice to see a post from you here. Selling adspace can be a critical component of a blog’s revenue stream. I’ve personally never done it but know a few friends who rely solely from that as their main revenue stream and it seems to work for them!


    • @Jean,
      Great to see you here too Jean! Sometimes selling ad space is more profitable than doing PPC like Adsense. Anyway, no matter how you can still make money as long as your blog has decent traffic.

  3. Yes selling adsapce is lucrative but only when our site is famous and have tons of traffic otherwise no one can put their ads on our site.

    • @Meg,
      Yes, no matter what, you need traffic first, and money will follow.

    • Meg, what would you benchmark ‘tons of traffic’ as being? Sometimes even 1,000 pageviews can draw quite a bit of cash. It all depends on the niche though.


      • I agree with you Jean. I have heard that once you get an average of 500 – 1000 visits weekly you should start looking into monetizing your site. Wish i could remember where I saw this info.

        • Yeah, once you are getting that traffic level, you definitely want to considering selling ad space on your blog or just monetizing in general.


  4. Selling Ad space has a lot to do with relevancy. You can get maximum revenue out of your ad space if only a relevant advertiser is advertising there. So work on relevancy and trust me money will flow in.

    • @IIPM Jaipur,
      Yeap I agree with you. Between, BuySellAds is a very huge marketplace that you can find relevant advertiser for your blog. Just register your blog there and forget about it, what you need to do is to build a great blog and wait for advertisers.

  5. Lee, I agree with you. You have described the way of earning from selling ad space is really praiseworthy. Traffic is the main thing that a marketer will look for your website to buy blogger’s ad space. Make quality content, do SEO ,sell ad space and earn money. wow!

    • @Nancy,
      Yes, keep on focusing on your blog or website traffic, at the same time providing great and unique content, as well as your blog design, advertisers will definitely like to advertise on your website for a long term basis.

  6. Lennart Heleander from Property Marbella says:

    Hi Lee,
    Thanks for this detailed information, I’ve never really understood how the pricing works, of course, I can PPC Google sponsor links, but for the Ad banner I did not know.

    • @Lennart,
      When it comes to pricing, do more research on other similar blog and see how they price it, you may adjust a little bit more or less, it depends on your traffic, pagerank and Alexa rank, these are what advertisers concern about.

      • Lennart Heleander from Property Marbella says:

        Hi Lee,
        Well, I’m considering buying / taking over a food and baking blog that has lots of visitors, but no ads or similarly, itís completely free of income. So I’m doing a check up on ads.

        • Great! Do more research on the blog and its’ history, as long as the blog has lots of traffic from search engine, it shouldn’t be any problem to make some money from that. For food blog, I would recommend you to try FoodBuzz, it’s a CPM ads.

          Good luck friend!

  7. Thanks for the tips, I am not selling ad space yet but have been considering it.

  8. Right on! As traffic comes first we need to invest in the quality and reputation of our websites. It’s all about hard work, creativity and being attentive to our visitors’ need.

  9. It always boils down to getting loads and loads of traffic no matter which monetization method you want to use. Good money comes only with good converting traffic.

    • Sabiha, and more often than not, the most difficult part is getting the traffic! Monetization is alot easier with alot of traffic as you are able to test and have good numbers to base your decisions from.


  10. Well, low pricing always helps in getting consistent banner ad sales, but at the same time it becomes really important to value your traffic and blog.