It is sad to say but it is true. But I suppose no one ever said link building was simple and links were all created equal, did they? It is the bane of the newbie to toss links into a link farm or a collection of directories or profiles and assume your site will be found and visitors will hurry to see your latest words of wisdom or best deals.
Clue here folks. This will not happen. I speak from experience. I followed lousy leaders and phony gurus and watchednothing happen with my precious site. It was a passion site. I was told to select something I love and just write about it.
People will come. I did. They didn’t.
But I was such a newbie I simply went about posting links in dead end places and joining traffic exchanges so I could get some people to see my site. But by this time it had a column of Adsense ads. Let me tell you, it is not fun to get bounced out of Google’s adsense program. About 2 weeks later I got to the chapter that said NEVER put adsense pages into traffic exchanges. Another painful noobie lesson.
I tell you this to show you how totally inexperienced and gullible I was. I still had little or no traffic and now I did not even have the prospect of adsense as an income stream. The nextchapter was about affiliate marketing! We never returned to the topic of link building or backlinks again in the course I was taking. I got out of that course and started to focus with a new mentor.
From that point, I moved to where I am today. I understand all sorts of link building strategies and have used many different tools and systems. Today, I use my time much more effectively. I review which keywords need a boost in the search engine rankings and dedicate my link building to those terms until they reach the desired ranking in Google.
You can see a case study of my passion site at http://linkvana.biz. There I show you how I got that “dead in the water” bird watching site to the top of Google for each of its chosen keywords. That site got hacked recently and is being rebuilt so my work is to review what is valuable and restore it in a renewed way.
Now, I use a variety of link building tools and methods. You MUST have diverse good quality links coming into your site’s pages for the appropriate keywords if you want to see an improvement in your search engine page rankings (SERPs).
Do you have at least 6 different types of backlinks coming into your site? How many of each? Think Keywords. Think Anchor text. And backlink to them from many different places. That is the shortest way to describe how to use link building for traffic. Make some link wheels and then link to them. Sure it takes time to get it together, but it pays off when you get an unstoppable stream of traffic to your site.
At the top of this blog you may still see a banner for Linkvana.com. It is one of my favorite link building tools. I liked it enough to become an affiliate with them. Trust me, it is not the only one. I really like Unique Article Wizard for long lasting and solid links. Recently I have been using an even more dynamic article marketing program called Article Marketing Robot with good results.
Overall, without good backlinks, you will be as successful as I was NOT at the beginning. So why bother to build a website? Learn how to use backlinks to your best advantage and push your sites to the forefront to get some decent organic traffic from the search engines. Traffic is a lot less expensive that way. I do not pay for links. I get paid to make them for other people. Nice.
Image Credit : Emilio Guerra