This is a guest post by Elad David. If you want to guest post on this blog, check out the guidelines here.
By far, Adsense is the most popular choice for publishers seeking ad revenue from their websites. With Google’s reach and capacity, Adsense is a great monetization option for many bloggers.
But in the last couple of years, In Text advertising has been growing in popularity as an alternative to Google Adsense. There are several big players in the field. For small websites and blogs, with relatively low traffic, In Text has proven to be a great option. Why? It’s a new, attention-grabbing yet unobtrusive platform for delivering relevant ads to consumers. The ads are activated only by the visitor’s hover over a specific double-underlined keyword.
More and more publishers are finding that In Text ads, in conjunction with their Adsense ads, can really turn their readership into money. In fact, most publishers who use In Text use Adsense as well, and enjoy the best of both worlds.
An Unique Monetization Opportunity
Having worked in the web advertising field for several years, I believe that every site, even with 5 visitors a day, has potential to be something big. But to get there, these sites need (and deserve) monetization from the start.
Infolinks.com, for example, took a different approach, requiring no minimum threshold to earn money on clicks, and establishing a low minimum for payout. Indeed, since Infolinks went live almost two years ago, many of its publishers have grown in popularity. Needless to say, their monthly revenue has grown too.
DaemonsTV.com, which features TV news, reviews, recaps, and videos, now earns a solid monthly paycheck after having grown wildly since first joining Infolinks as a much smaller site. Daemons Media now included a network of sites, such as Daemons Movies, Daemons Food, and Daemons Books, all of which are monetized by In Text ads.
Other publishers serve a niche audience and are content with staying small. They just want to earn some money in order to cover costs such as monthly web hosting fees and domain registration. Non-obtrusive and high-yield In Text ads are a great resource to them as well.
The Road Ahead – In Text Advertising Becoming Visible
Video Blogging Tips, an industry insider, tested this approach in April 2009, and recommended it. Eight months later, the blog still features both Adsense and In Text advertising, and it looks like the publisher is still enjoying the rewards. In his words: “As you may not earn as much with [In Text ads] as you would with a program like AdSense, it is still a nice way to supplement your income. In fact, if you don’t know much about AdSense or where to place your ads / or maybe AdSense just isn’t working for you, Infolinks may be an even better option for you anyway…”
2010 – The Big Year For In Text Advertising
On the current trajectory, In Text Advertising looks to make big gains in 2010. As more advertisers enter the field, CPC rates continue to rise- and webmasters are definitely taking notice. Look for more websites and blogs embracing the technology, and more sophisticated algorithms for highly matched ads. 2010 will bring lots of rich media carefully embedded into the bubbles for a richer user experience and higher conversion rates for website and blog publishers worldwide.
About Author :
Elad David is a blogger and Web Community Outreach Coordinator at Infolinks.com.
About Lee Ka Hoong
i have heard a lot about infolinks….but the problem is that the really pay very less for clicks….
.-= Tushar´s last blog ..The Right Time to Monetize Your Blog =-.
I have never heard about infolinks before, Why you think it is pay very less for the clicks ?
.-= Kevin Chong´s last blog ..cell phone reverse lookup =-.
In text advertising just doesn’t look appealing to me. I hate it when I’m trying to check out a link on a blog post and instead an ad pops up. Aaargh! It could make readers wary of clicking links within your blog posts.
innity is great stuff if you ever heard of them.. my friend who has about 100-200 hundread visitor per day make more than 10 buck per day.. and for me that pretty good.
.-= izzat aziz´s last blog ..Why so serious,robot blogger? =-.
Hi,
This is Shay from Infolinks and I am happy to join this challenging discussion.
From my experience in the In Text Advertising industry and with many surveys and studies I read and conducted, I can assure you that Online publishers web-wide use to complement their contextual advertising earnings stream, with In Text advertising. In fact, nowadays the combination of Google AdSense and Infolinks is the highest paying model for content based website.
For more info just Google Infolinks and see for yourself…
Good day,
Shay
Online marketing manager
http://www.infolinks.com
Nice but when readers are distracted from the content but the links they will probably just move away.
These days bloggers scan and do not spend time reading until they fine what they REALLY are looking for.
Nice Alternative though.
.-= Olusegun´s last blog ..Top 45 tips on blog creation and design =-.
That’s very true. I tend to do that a lot cos I ain’t got time and bandwidth to waste ;)
it was good. But I got paid low money for single click. I guess, i need more click..
.-= titan´s last blog ..Politik Blogger dan IM Tempatan =-.
I personally hate infolinks and other intext ads. They make a blog look like crap. Just to make a couple bucks, bloggers are selling out with ugly ads plastered across their site. For most blogs, the negative impact far outweighs the couple bucks that you might make.
Jeremy – I couldn’t agree more if I tried. (Nice laptop cases.)
.-= Dennis Edell´s last blog ..Blog Updates: New Category-Pages Done, Like It? =-.
Thanks Dennis. Glad to see someone has some common sense about the effect these in-text ads have on a site. I’m glad that Lee is at least smart enough to leave that crap off his blog.
I use it with Adsense and get a reasonable amount of money. I never think it take away blogger from my blog as most blogger this day block ad script while surfing and regular visitor never thought about ad much. So, I think, infolinks is good if you have a daily page view above 1600.
.-= Arafat Hossain Piyada´s last blog ..Download free battery friendly GPS Logger application for Android =-.
No offense but those are some pretty lousy assumptions. How can you say most bloggers block ad scripts? I would think very few would block ads as they would want to see what other blogs are using.
As for visitors not thinking about ads, how can they not think of ads when they see a ton of offsite links scattered randomly throughout your content? Sorry, but a lot of people will clue in that you are whoring out your site.
If you have daily page view of above 1600, that is even more reason to avoid these spammy ad networks. Why make your blog look ugly just to milk a few bucks? Without the in-text ads, those people might sign up for a newsletter or click on a better paying ad.
I continue to use AdSense but have also implemented Chitika and AdBrite in certain places and that has worked well. However, AdSense is still the absolute king! Have not yet tried infolinks…perhaps that will be next.
.-= Richard@How To Videos´s last blog ..How To Make Money With AdSense =-.
I like to combine in text advertising and Adsense. However I find it difficult to increase the CTR of my intext ads to a good level, this seems to be an easier exercice with Adsense units.
Thanks for the post which is brilliant, especially the feel good conclusion about 2010 which has renewed my hope for this business year.