SEO is something about which nobody really knows anything for sure. What SEO professionals write on their blogs is just their best guesses and there is always some twist to every rule. Nobody can guarantee what they are saying is hundred percent true. Just take an example of link building. We all know link building is must for ranking better on search engines but still there is a twist not all links are equally valuable and there is no easy way to find which backlink is more important or of higher quality.
Be warned of those SEO gurus who say they know everything for sure or know some secrets of SEO.There are some SEO rules which people like to follow strictly or are really serious about. But, many of them may be myths and may not really matter that much. I would like to point out some SEO rules which may be myths but nobody can be sure.
Google sandbox is perhaps the most popular myth that new sites are penalized by google for no reason. But, according to Matt Cutts, google sandbox doesn’t work as we think. As we see examples of new websites not ranking for months and also we see new websites getting ranked instantaneously, its hard to tell how google really handles new websites.
301 Redirect can result in loss of pagerank
Matt Cutts said he sees how 301 redirects can lead to some pagerank loss. But, he never explained how 301 redirects can cause a loss in pagerank when 301 redirects are the legal way of redirecting and it means site permanently moved that means all benefits should be transferred to another domain. Before Matt Cutts said this we all thought 301 redirect doesn’t cause loss in pagerank. Can we really take Matt Cutts’ word for it? He is a google employee with a responsibility. He can’t always tell the truth. There is ambiguity. He may not want people to use this technique to build backlinks.
Are all Domain Names same
Some claim all top level domain extensions are same and you can achieve equally good rankings with all top level domain extensions. Some say .com is superior to others and ranks easily. In addition, it’s better to get a exact match domain for the keyword you want to rank. For example, you want to rank for the keyword “postcards“, so you should actually purchase a domain name which has the keyword in it, says highqualitypostcards.com or etc.
Do you really need pagerank to rank in search engines
Bloggers are crazy about pagerank. The craze has decreased in last one year when google took nine months to update pagerank again. Most of us seem to agree pagerank doesn’t help if links are irrelevant.
Dedicated IP and SEO
Many say dedicated ip hosting doesn’t affect rankings in google. Others say it does affect rankings as dedicated ip is a scarce resource and google easily identifies your website on a dedicated ip thinking it must be special to be on a dedicated ip!
Duplicate content is really bad and will break your site. But we all know people have made lots of money out of duplicate content in the past. If you put same content on two sites, which one will rank higher? Say, give them a month difference. I still think the one with more backlinks will rank higher even if it was posted a month later.
Dropped domain backlinks loss value
Many say after a domain is dropped, the value of backlinks it had before the drop is nulled which really seems to be the natural thing to happen. But, there are many examples of domains recovering pageranks even if registered after a year of the drop if the backlinks are still intact.
Backlinks from different domains hosted on same IP
It is thought that if you get backlinks from websites hosted on same ip, you get penalized. Well, if you are blog farming then you surely will get penalised. But, if you have genuine blogs then its only natural thing to interlink as long as you don’t do it too much and links are relevant. Its safe to interlink as long as these links remain a small chunk of all the backlinks. Just my thoughts, would like to know what you think!
Does a domain name gain authority because of age or it gains authority only after a website is put on it and links are build to it? Does it help buying a 1995 registered domain but a site was never built on it?
Well, this was really an effort to stimulate some discussions, so share your experiences and what you really think about the various points listed above?
Image Credit : raul_pc